The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. In the first row, two models will be launched under the new sub-brand from 2013 - BMW BMW i3 and i8. BMW Group will also significantly expand its range of mobility services over the coming years. To achieve this, was a venture capital firm founded in New York, BMW Ventures I, with a total investment of U.S. $ 100 million.
"I offer visionary BMW and services, design inspiration and a completely new idea mobility allowance - with a focus on sustainability," said Ian Robertson, member of the Executive Board of BMW. BMW, I mark consists of vehicles and services developed since 2007 are included in the project in a BMW Group discussion exploring sustainable mobility solutions. The BMW Group in response to changing customer needs, including the growing demand for alternative powertrains, such as electric drive systems and hybrids.
"With BMW, we rely on the success and strength of our core brand," said Robertson. BMW i3-previously known as Megacity Vehicle - BMW Group is the first car in the city to be driven on electric power only. BMW i8, in turn, depends on the BMW Vision Efficient Dynamics concept study. The plug-in hybrid combines sportiness possible for a high performance machine using fuel consumption and emissions of small cars. Until the publication in 2013, you may want to fill the waiting time with a BMW.
Both models are based on an innovative concept of building listed in the architecture of life of the unit. An aluminum chassis houses the powertrain, and includes high-strength cabin, but very light carbon fiber reinforced plastic (CFRP). "Both cars are being designed specifically for their alternative propulsion systems. We used the innovative architecture and CFRP to cancel almost all the extra weight added by batteries. For customers, this means a dynamic senior management, along with a wide significantly increased use of electricity, "said Klaus Draeger, member of the board of BMW responsible for the development.
An extraordinary selection of mobility services - which can also be used separately from the car - are an integral part of i. This can create a new BMW, part of the business profitable in the long term and to attract new customers to the brand of the company.
"Mobility requirements are changing rapidly growing mega-cities," says Ian Robertson. "We are committed to self-use mobility services, such as the BMW turned to run, will be enlarged with BMW i will also increase their self Mobility Services Premium. What's really innovative is that we start an independent commission 'Car of mobility services. BMW My goal is to provide tailored solutions for mobile network seamlessly high quality products and services. "The emphasis is on solutions that will improve the existing parking, as well as intelligent navigation systems with local information, intermodal route planning and premium car-sharing.
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